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Konstantoulaki, Kleopatra

Business-to-Business Marketing Communications

Konstantoulaki, Kleopatra - Business-to-Business Marketing Communications, e-kirja

58,65€

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ISBN: 9783319587837
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Table of contents

1. The Significance of Business-to-Business Marketing
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

2. Business-to-Business Marketing Communication During Recession
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

3. The Current Media Landscape in Business-to-Business Markets
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

5. Achieving Advertising Effectiveness Through Innovation
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

6. What Is Next for Business-to-Business Marketing Communication?
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Avainsanat: Business and Management, Media Management, Online Marketing/Social Media, Corporate Communication/Public Relations, Business Strategy/Leadership, Innovation/Technology Management

Tekijä(t)
 
 
Julkaisija
Springer
Julkaisuvuosi
2017
Kieli
en
Painos
1
Sivumäärä
13 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (PDF)
9783319587837
Painetun ISBN
978-3-319-58782-0

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