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Cao, Jie

Fraud Prevention in Online Digital Advertising

Cao, Jie - Fraud Prevention in Online Digital Advertising, e-kirja

58,65€

E-kirja, PDF, Adobe DRM-suojattu
ISBN: 9783319567938
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Table of contents

1. Introduction
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

2. Ad Ecosystems and Key Components
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

3. Ad Fraud Taxonomy and Prevention Mechanisms
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

4. Ad Fraud Categorization and Detection Methods
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

5. Ad Fraud Measure and Benchmark
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

6. Ad Fraud Detection Tools and Systems
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

7. Conclusion
Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

Avainsanat: Computer Science, Systems and Data Security, Information Systems Applications (incl. Internet), Computer Communication Networks

Tekijä(t)
 
 
 
 
 
Julkaisija
Springer
Julkaisuvuosi
2017
Kieli
en
Painos
1
Sarja
SpringerBriefs in Computer Science
Sivumäärä
13 sivua
Kategoria
Tietotekniikka, tietoliikenne
Tiedostomuoto
E-kirja
eISBN (PDF)
9783319567938
Painetun ISBN
978-3-319-56792-1

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