Electronic Word of Mouth (eWOM) in the Marketing Context

1. Introduction
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

2. Traditional Word-of-Mouth (WOM)
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

3. Electronic Word-of-Mouth (eWOM)
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

4. Engaging in eWOM
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

5. Persuasiveness of eWOM Communications
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

6. Impact of eWOM
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

7. Managing eWOM
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

8. Conclusion
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams

Avainsanat: Business and Management, Business Information Systems, Online Marketing/Social Media, Information Systems Applications (incl. Internet)