Esteves, José
Value in a Digital World
Table of contents
1. The New Digital Economy
Francisco J. López Lubián, Jose Esteves
2. Economic Value and Digital Business
Francisco J. Lopez Lubián, José Esteves
3. Escaping the Hype: Dealing With Subjectivity and Finding the Right Price
Francisco J. Lopez Lubián, Jose Esteves
4. Weighing the Air: Valuing Digital Intangibles
Francisco J. Lopez Lubián, Jose Esteves
5. Managing to Deliver Value in a Digital World
Francisco J. Lopez Lubián, Jose Esteves
6. Dealing With the Value Perception Gap
Francisco Lopez Lubián, Jose Esteves
7. Summary and Conclusions
Francisco J. López Lubián, Jose Esteves
Avainsanat: Business and Management, Online Marketing/Social Media, Knowledge Management
- Tekijä(t)
- Esteves, José
- Lubián, Francisco J. López
- Julkaisija
- Springer
- Julkaisuvuosi
- 2017
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 22 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783319517506
- Painetun ISBN
- 978-3-319-51749-0
