Steinhardt, Gabriel
The Product Manager's Toolkit®
1. Introduction
Gabriel Steinhardt
Part I. Product Management Concepts
2. Definition of Product Management
Gabriel Steinhardt
3. Product Delivery Strategies
Gabriel Steinhardt
4. Product Management Team
Gabriel Steinhardt
5. Product Definition Team
Gabriel Steinhardt
6. Crafting Market Requirements
Gabriel Steinhardt
7. Concept of Marketing
Gabriel Steinhardt
8. Value-Marketing Model
Gabriel Steinhardt
9. Extending Product Life Cycle Stages
Gabriel Steinhardt
Part II. Product Management Editorials
10. Defining Product Management
Gabriel Steinhardt
11. Practicing Product Management
Gabriel Steinhardt
12. Product Management Career
Gabriel Steinhardt
13. Agile Software Development
Gabriel Steinhardt
14. Ancillary to Product Management
Gabriel Steinhardt
Part III. Product Manager’s Toolkit® (PMTK)
15. Blackblot PMTK Methodology™ Product Management Glossary
Gabriel Steinhardt
16. Blackblot PMTK Methodology™ Roles
Gabriel Steinhardt
17. Blackblot PMTK Methodology™ Models
Gabriel Steinhardt
Avainsanat: Business and Management, Innovation/Technology Management, Organization, Marketing, Project Management
- Tekijä(t)
- Steinhardt, Gabriel
- Julkaisija
- Springer
- Julkaisuvuosi
- 2017
- Kieli
- en
- Painos
- 2nd ed. 2017
- Sarja
- Management for Professionals
- Sivumäärä
- 17 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783319499987
- Painetun ISBN
- 978-3-319-49997-0