Applied Discourse Analysis

1. Introduction: Li’l Abner and Critical Multimodal Discourse Analysis
Arthur Asa Berger

Part I. Communication

2. Communication: What Objects Tell Us
Arthur Asa Berger

3. Language: Speed Dating
Arthur Asa Berger

4. Metaphor: Love Is a Game
Arthur Asa Berger

5. Words: Freud on Dreams
Arthur Asa Berger

6. Images: Advertising
Arthur Asa Berger

7. Signs: Fashion
Arthur Asa Berger

Part II. Texts

8. Narratives: Fairy Tales
Arthur Asa Berger

9. Texts: Hamlet

Arthur Asa Berger

10. Myths: The Myth Model
Arthur Asa Berger

11. Genres: Uses and Gratifications
Arthur Asa Berger

12. Humor: Jokes
Arthur Asa Berger

13. Intertextuality: Parody
Arthur Asa Berger

Part III. Concepts

14. Ritual: Smoking
Arthur Asa Berger

15. Lifestyles: Grid-Group Theory
Arthur Asa Berger

16. Sacred and the Profane: Department Stores and Cathedrals
Arthur Asa Berger

17. Ideology: The Prisoner

Arthur Asa Berger

18. Culture: Identity
Arthur Asa Berger

19. Nobrow Culture: The Maltese Falcon

Arthur Asa Berger

Avainsanat: Cultural and Media Studies, Media and Communication, Discourse Analysis, Cultural Theory, Popular Culture, Audio-Visual Culture