Marketing Renewable Energy

Part I. Foundations of Renewable Energy Marketing

1. Some Basic Concepts for Marketing Renewable Energy
Christian Friege, Carsten Herbes

2. Global Markets and Trends for Renewables
Karina Bloche-Daub, Janet Witt, Volker Lenz, Michael Nelles

3. Consumer Preferences for Renewable Energy
Roland Menges, Gregor Beyer

4. Direct Selling of Renewable Energy Products
Christian Friege

5. Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consumers
Stefanie Lena Hille, Andrea Tabi, Rolf Wüstenhagen

6. Introducing Green Electricity as the Default Option
Sylviane Chassot, Rolf Wüstenhagen, Nicole Fahr, Peter Graf

7. Certificates in Germany’s Renewable Energy Market
Uwe Leprich, Patrick Hoffmann, Martin Luxenburger

Part II. Special Markets and New Business Models

8. Marketing of Biomethane
Carsten Herbes

9. Renewable Energies in the Contracting Market
Ralf Klöpfer, Ulrich Kliemczak

10. Renewable Energy in the Marketing of Tourism Companies
Susanne Gervers

11. From Energy Supplier to Capacity Manager: New Business Models in Green and Decentralized Energy Markets
Ben Schlemmermeier, Björn Drechsler

12. Driving Renewables: Business Models for the Integration of Renewable Energy and e-Mobility in Europe
Marc Ringel

13. Smart Battery Systems Driving Renewable Energy Markets
Benjamin Schott, Oliver Koch

Part III. Marketing of Renewables in Regional Markets

14. Exploiting the Economic Opportunities of the Energy Transition
Claudia Kemfert

15. Building a Renewables-Driven Power System. Successes and Challenges in Germany
Patrick Graichen, Christian Redl, Markus Steigenberger

16. Marketing Renewable Energy in France
Michel Cruciani

17. Marketing Renewable Energy in the United Kingdom
Catalina Spataru, Bruno Arcuri

18. Marketing Renewable Energy in Italy
Simona Bigerna, Carlo Andrea Bollino, Paolo Polinori

19. Marketing Renewable Energy in Japan
Jörg Raupach-Sumiya

Avainsanat: Business and Management, Marketing, Energy Policy, Economics and Management, Renewable and Green Energy