Sisäänkirjautuminen

Brannen, Mary Yoko

Language in International Business

Brannen, Mary Yoko - Language in International Business, e-kirja

136,40€

E-kirja, PDF, Adobe DRM-suojattu
ISBN: 9783319427454
DRM-rajoitukset

TulostusEi sallittu
Kopioi leikepöydälleEi sallittu

Table of contents

1. Introduction
Mary Yoko Brannen, Terry Mughan

2. Methodological Considerations in Cross-national Consumer Research
Robert T. Green, Phillip D. White

3. Cross-cultural Interaction: The International Comparison Fallacy?
Nancy J. Adler, John L. Graham

4. The Multinational Corporation as a Multilingual Community: Language and Organization in a Global Context
Yadong Luo, Oded Shenkar

5. Language Policies and Practices in Wholly Owned Foreign Subsidiaries: A Recontextualization Perspective
Vesa Peltokorpi, Eero Vaara

6. The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Features of a Critical Challenge to MNC Theory and Performance
Mary Yoko Brannen, Rebecca Piekkari, Susanne Tietze

7. Re-considering Language within a Cosmopolitan Understanding: Toward a Multilingual Franca Approach in International Business Studies
Maddy Janssens, Chris Steyaert

8. Linguistic Gender Marking and Its International Business Ramifications
Estefania Santacreu-Vasut, Oded Shenkar, Amir Shoham

9. Why and How Does Shared Language Affect Subsidiary Knowledge Inflows? A Social Identity Perspective
B. Sebastian Reiche, Anne-Wil Harzing, Markus Pudelko

10. Fit, Misfit, and beyond Fit: Relational Metaphors and Semantic Fit in International Joint Ventures
Leigh Anne Liu, Wendi L. Adair, Daniel C. Bello

11. Conclusion
Terry Mughan, Mary Yoko Brannen

Avainsanat: Business and Management, International Business

Toimittaja
 
Julkaisija
Springer
Julkaisuvuosi
2017
Kieli
en
Painos
1
Sarja
JIBS Special Collections
Sivumäärä
317 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (PDF)
9783319427454
Painetun ISBN
978-3-319-42744-7

Samankaltaisia e-kirjoja