Brannen, Mary Yoko
Language in International Business
1. Introduction
Mary Yoko Brannen, Terry Mughan
2. Methodological Considerations in Cross-national Consumer Research
Robert T. Green, Phillip D. White
3. Cross-cultural Interaction: The International Comparison Fallacy?
Nancy J. Adler, John L. Graham
4. The Multinational Corporation as a Multilingual Community: Language and Organization in a Global Context
Yadong Luo, Oded Shenkar
5. Language Policies and Practices in Wholly Owned Foreign Subsidiaries: A Recontextualization Perspective
Vesa Peltokorpi, Eero Vaara
6. The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Features of a Critical Challenge to MNC Theory and Performance
Mary Yoko Brannen, Rebecca Piekkari, Susanne Tietze
7. Re-considering Language within a Cosmopolitan Understanding: Toward a
Maddy Janssens, Chris Steyaert
8. Linguistic Gender Marking and Its International Business Ramifications
Estefania Santacreu-Vasut, Oded Shenkar, Amir Shoham
9. Why and How Does Shared Language Affect Subsidiary Knowledge Inflows? A Social Identity Perspective
B. Sebastian Reiche, Anne-Wil Harzing, Markus Pudelko
10. Fit, Misfit, and beyond Fit: Relational Metaphors and Semantic Fit in International Joint Ventures
Leigh Anne Liu, Wendi L. Adair, Daniel C. Bello
11. Conclusion
Terry Mughan, Mary Yoko Brannen
Avainsanat: Business and Management, International Business
- Toimittaja
- Brannen, Mary Yoko
- Mughan, Terry
- Julkaisija
- Springer
- Julkaisuvuosi
- 2017
- Kieli
- en
- Painos
- 1
- Sarja
- JIBS Special Collections
- Sivumäärä
- 317 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783319427454
- Painetun ISBN
- 978-3-319-42744-7