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Giudice, Manlio Del

The Satisfaction of Change

Giudice, Manlio Del - The Satisfaction of Change, e-kirja

134,90€

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ISBN: 9783319418841
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Table of contents

1. Introduction
Manlio Giudice, Maria Rosaria Della Peruta

2. Definition and Evolution of the Variables in the Model in Marketing Studies and Research
Manlio Giudice, Maria Rosaria Della Peruta

3. A Model of Customer Retention in Business-Intensive Markets
Manlio Giudice, Maria Rosaria Della Peruta

4. Shopping Scripts and Resistance to Change: An Empirical Verification in Business-to-Business Digital Markets
Manlio Giudice, Maria Rosaria Della Peruta

5. Managerial Implications of the Model and Final Insights
Manlio Giudice, Maria Rosaria Della Peruta

Avainsanat: Business and Management, Customer Relationship Management, Innovation/Technology Management, Economic History

Tekijä(t)
 
Julkaisija
Springer
Julkaisuvuosi
2017
Kieli
en
Painos
1
Sarja
Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
Sivumäärä
13 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (PDF)
9783319418841
Painetun ISBN
978-3-319-41883-4

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