Giudice, Manlio Del
The Satisfaction of Change
1. Introduction
Manlio Giudice, Maria Rosaria Della Peruta
2. Definition and Evolution of the Variables in the Model in Marketing Studies and Research
Manlio Giudice, Maria Rosaria Della Peruta
3. A Model of Customer Retention in Business-Intensive Markets
Manlio Giudice, Maria Rosaria Della Peruta
4. Shopping Scripts and Resistance to Change: An Empirical Verification in Business-to-Business Digital Markets
Manlio Giudice, Maria Rosaria Della Peruta
5. Managerial Implications of the Model and Final Insights
Manlio Giudice, Maria Rosaria Della Peruta
Avainsanat: Business and Management, Customer Relationship Management, Innovation/Technology Management, Economic History
- Tekijä(t)
- Giudice, Manlio Del
- Peruta, Maria Rosaria Della
- Julkaisija
- Springer
- Julkaisuvuosi
- 2017
- Kieli
- en
- Painos
- 1
- Sarja
- Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
- Sivumäärä
- 13 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9783319418841
- Painetun ISBN
- 978-3-319-41883-4