Shaping the Digital Enterprise

Part I. Cross-industry Trends

1. Digitalize or Drown
Edward Schreckling, Christoph Steiger

2. The Business Consequences of a Digitally Transformed Economy
Marek Kowalkiewicz, Niz Safrudin, Bert Schulze

3. It’s Not Just About Technology: The People Side of Digitization
Oliver Kohnke

4. Antithetic Leadership: Designers Are Different, Business People Too
Michael Kutzschenbach, Peter Mittemeyer, Werner Wagner

5. Digital Culture: Why Strategy and Culture Should Eat Breakfast Together
Guido Wokurka, Yvonne Banschbach, Dominic Houlder, Richard Jolly

6. Designing Business Models for the Digital Economy
Michael Blaschke, Marco Cigaina, Uwe V. Riss, Itzhak Shoshan

Part II. Industry-Specific Trends

7. The Unbanked Don’t Need More Brick and Mortar Banks
Henning Kehr, Graham Tonkin, Reiner Bihler

8. Digital Supply Chain Management Agenda for the Automotive Supplier Industry
Poorya Farahani, Christoph Meier, Jörg Wilke

9. Value of Lifecycle Information to Transform the Manufacturing Industry
Gerhard Gudergan, Achim Buschmeyer, Boris Alexander Feige, Denis Krechting, Stefan Bradenbrink, Ralph Mutschler

Part III. Use Cases

10. Creating a Market Analytics Tool that Marketers LOVE to Use: A Case of Digital Transformation at Beiersdorf
Jan Brocke, Maria Fay, Martin Böhm, Volker Haltenhof

11. Taking Digital Innovation into the Field of Infectious Diseases: The Case of SORMAS®
David Moyer, Daniel Tom-Aba, Shuchi Sharma, Gérard Krause

12. A Journey of Digital Innovation and Transformation: The Case of Hilti
Jan Brocke, Maria Fay, Theresa Schmiedel, Martin Petry, Felix Krause, Tim Teinzer

13. The Future of Automobility
Tomasz Janasz, Uwe Schneidewind

14. What Co-Innovation Can Mean for Digital Business Transformation: Sharing and Managing Risk to Achieve IT Business Innovation
Cosmin Condea, David Cruickshank, Pascal Hagedorn

15. Virtual Reality Goes Mobile in the Digital Age
Erik Poppe, Désirée Gilgen, Niz Safrudin

Avainsanat: Business and Management, Enterprise Architecture, Information Systems Applications (incl. Internet), Innovation/Technology Management, Business IT Infrastructure, Business Strategy/Leadership