Paley, Norton
The Manager's Guide to Competitive Marketing Strategies
The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.
Avainsanat: BUSINESS & ECONOMICS / General BUS000000
- Tekijä(t)
- Paley, Norton
- Julkaisija
- Thorogood
- Julkaisuvuosi
- 2006
- Kieli
- en
- Painos
- 1
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781854184047