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Bertwistle, Gary

The Vibe: The Marketing Handbook for Every Product, Service and Industry

Bertwistle, Gary - The Vibe: The Marketing Handbook for Every Product, Service and Industry, e-kirja

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Tulostus62 sivua ja lisä sivu kertyy joka 12. tunti, ylärajana 62 sivua
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While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.

In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.

Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!

Avainsanat: australias; simply; gurus; clever; solutions; business; practical; group; photon; cofounder; companies; company; brand; claim; authentic connection; customers; rest; shirt; logo; truck; side; brands; today; vibe; right, General & Introductory Business & Management, General & Introductory Business & Management

Tekijä(t)
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2010
Kieli
en
Painos
1
Sivumäärä
208 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9781742468365
Painetun ISBN
9781742169736

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