Ding, Min
Innovation and Marketing in the Pharmaceutical Industry
1. The Pharmaceutical Industry: Specificity, Challenges, and What You Can Learn from this Book
Min Ding, Min Ding, Jehoshua Eliashberg, Stefan Stremersch, Stefan Stremersch
2. Innovation in the Pharmaceutical Industry: The Process of Drug Discovery and Development
Elina Petrova
3. Portfolio Management in New Drug Development
Min Ding, Songting Dong, Jehoshua Eliashberg, Arun Gopalakrishnan
4. Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies
Ulrich A. K. Betz, Nuno Camacho, Michael Gerards, Stefan Stremersch
5. New Challenges in Alliance Portfolio Management
Stefan Wuyts
6. Evaluating the Impact of Treatment Effectiveness and Side Effects in Prescribing Choices
Tat Chan, Chakravarthi Narasimhan, Ying Xie
7. The Successful Launch and Diffusion of New Therapies
Vardit Landsman, Isabel Verniers, Stefan Stremersch
8. Pharmaceutical Lifecycle Extension Strategies
Eelco Kappe
9. Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation Policy
Dipak C. Jain, James G. Conley
10. Risk Assessment: The Consumer as an Intuitive Statistician
Priya Raghubir, Robert Latimer
11. Efficacy Expectations and Adherence: Evidence of Consumer Biases and Heuristics in Pharmaceutical Marketing
Veronika Ilyuk, Caglar Irmak, Thomas Kramer, Lauren Block
12. Factors Affecting Adherence to Governmental Health Warnings and the Case of Over-the-Counter Cough and Cold Medications (OTC-CCM) in Children Under Two
Talya Miron-Shatz, Glen M. Doniger, Yaniv Hanoch
13. Vaccine Marketing
Reinhard Angelmar, Pierre A. Morgon
14. Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient–Physician Relationship
Nuno Camacho
15. Leveraging Peer-to-Peer Networks in Pharmaceutical Marketing
Tulikaa Bhatia
16. Leveraging Social Media in the Pharmaceutical Industry
Venkatesh Shankar, Jiaoyang (Krista) Li
17. Understanding Sample Usage and Sampling as a Promotion Tool: State of Industry Practice and Current Research
Xiaojing Dong, Michael Li, Ying Xie
18. Pharmaceutical Detailing Elasticities: A Meta-Analysis
Shrihari Sridhar, Murali K. Mantrala, Sönke Albers
19. Marketing Spending Models
Marc Fischer, Marc Fischer
20. Modeling the Effects of Promotional Efforts on Aggregate Pharmaceutical Demand: What We Know and Challenges for the Future
Jaap E. Wieringa, Ernst C. Osinga, Enar Ruiz Conde, Peter S. H. Leeflang, Philip Stern
21. Direct-to-Consumer Advertising of Pharmaceuticals: An Integrative Review
Qiang Liu, Sachin Gupta
22. How DTCA Influences Prescription Pharmaceutical Markets
Demetrios Vakratsas, Ceren Kolsarici
23. Spillovers and Other Externalities in Pharmaceutical Marketing
Ramarao Desiraju, Thanh Tran
24. Closing the Marketing Strategy-Tactics Gap: An Institutional Theory Analysis of Pharmaceutical Value Chain
Jagdip Singh, Rama K. Jayanti
Avainsanat: Economics/Management Science, Economics/Management Science, general, Pharmaceutical Sciences/Technology, R & D/Technology Policy, Finance/Investment/Banking
- Tekijä(t)
- Ding, Min
- Eliashberg, Jehoshua
- Stremersch, Stefan
- Julkaisija
- Springer
- Julkaisuvuosi
- 2014
- Kieli
- en
- Painos
- 2014
- Sarja
- International Series in Quantitative Marketing
- Sivumäärä
- 7 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781461478010