Maarek, Philippe J.
Campaign Communication and Political Marketing
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
- Tekijä(t)
- Maarek, Philippe J.
- Julkaisija
- John Wiley and Sons, Inc.
- Julkaisuvuosi
- 2011
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 272 sivua
- Kategoria
- Yleisteokset
- Tiedostomuoto
- E-kirja
- eISBN (ePUB)
- 9781444340693
- Painetun ISBN
- 9781444332346