Brooks, Margaret
Developing B2B Social Communities
Table of contents
1. The Human Need to Connect
Margaret Brooks, J. J. Lovett, Sam Creek
2. Community as the Centerpiece for Customer Engagement
Margaret Brooks, J. J. Lovett, Sam Creek
3. Community Models
Margaret Brooks, J. J. Lovett, Sam Creek
4. Life Cycle and Maturity Models for Online Communities
Margaret Brooks, J. J. Lovett, Sam Creek
5. Community Management
Margaret Brooks, J. J. Lovett, Sam Creek
6. Case Study in Focus: CA Technologies
Margaret Brooks, J. J. Lovett, Sam Creek
7. Business Impact through Community
Margaret Brooks, J. J. Lovett, Sam Creek
8. Developing B2B Social Communities
Margaret Brooks, J. J. Lovett, Sam Creek
Avainsanat: Computer Science, The Computer Industry
- Tekijä(t)
- Brooks, Margaret
- Lovett, J. J.
- Creek, Sam
- Julkaisija
- Springer
- Julkaisuvuosi
- 2013
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 202 sivua
- Kategoria
- Tietotekniikka, tietoliikenne
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781430247142
