The Business of iPhone App Development

1. Seeing the Big Picture in a Crowded App Store Marketplace

2. Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research

3. Protecting Your Intellectual Property

4. Your iPhone App Is Your Most Powerful Marketing Tool

5. Money for Nothing: When It Pays to Be Free

6. Exploring New Business Models with In-App Purchase and Affiliate Programs

7. Testing and Usability: Putting Your Best Foot Forward

8. Get the Party Started! Creating a Prerelease Buzz

9. Keys to the Kingdom: The App Store Submission Process

10. Increasing Awareness for Your iPhone App

Avainsanat: Computer Science, Data Structures, Cryptology and Information Theory