Americanization of the European Economy

1. Introduction Americanization as a Comprehensive Concept of Economic Development During the 20th Century
Part 1.The First Wave of Americanization, 1870–1945

2. Fordism and Taylorism Come to Europe
Part 2.The Second Wave of Americanization: The Great Post-War Boom, 1945–1975

3. Americanization as a Mission, 1945–1955
4. Mass Production, Mass Distribution, and New Technology
5. Managing Firms and Their Consumers
Part 3.Americanization's Third Wave from the 1980s

6. Economic Slowdown and the American Model
7. Companies and Consumers
8. Industrial Relations as a Barrier to Americanization
9. Conclusion

DRM-restrictions

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Avainsanat: BUSINESS & ECONOMICS / Management Science BUS042000