Outram, Chris
Digital Stractics
1. Introduction
Chris Outram
2. Why Traditional Strategy Does Not Work Anymore!
Chris Outram
3. Everything Needs to Change — Or Does It?
Chris Outram
4. New Business Models for the New World: Stractics in Practice
Chris Outram
5. Pure Plays and How They Change the World
Chris Outram
6. Hybrid Players — Waking up to the New Digital Reality!
Chris Outram
7. Pure Plays Versus Hybrids — A Fight to the Finish?
Chris Outram
8. The Principles Underpinning Success in the World of Stractics
Chris Outram
9. Strategy Processes in the World of Stractics
Chris Outram
10. Advice from the Top: Stractical Tips from Our Digital CEOs
Chris Outram
11. The Future of Stractics
Chris Outram
Avainsanat: Business and Management, Business Strategy/Leadership, Management, Marketing, Development Economics, Operation Research/Decision Theory, Innovation/Technology Management
- Tekijä(t)
- Outram, Chris
- Julkaisija
- Springer
- Julkaisuvuosi
- 2016
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 185 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137574831
- Painetun ISBN
- 978-1-349-55869-8