The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

1. Introductory Remarks: The Traps of Maximizing Shareholder Value
Peter Verhezen

Part I. The Complexity of Governing Reputational Risks

2. Winning the “Hearts and Minds” of Stakeholders
Peter Verhezen

3. Reputation under Direct and Indirect Reciprocity
Peter Verhezen

Part II. The Quest for Reputational Excellence

4. Reputation in a Digitized World: Act Responsibly, Always
Peter Verhezen

5. Boards Acting Wisely: Be Different, Beyond Compliance
Peter Verhezen

6. Concluding Remarks: The Vulnerability of Corporate Reputation
Peter Verhezen

Avainsanat: Business and Management, Business Strategy/Leadership, Organization, Marketing, Customer Relationship Management, Business Ethics, Corporate Governance