Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events

1. Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events
Yu-Min Joo, Yooil Bae, Eva Kassens-Noor

2. 1988 Summer Olympics and the Rise of South Korea and Seoul
Yu-Min Joo, Yooil Bae, Eva Kassens-Noor

3. Daejeon Expo ’93 and Paving the Way for Future Development Aspirations
Yu-Min Joo, Yooil Bae, Eva Kassens-Noor

4. 2002 FIFA World Cup and the Rebranding of South Korea
Yu-Min Joo, Yooil Bae, Eva Kassens-Noor

5. PyeongChang 2018 Winter Olympics
Yu-Min Joo, Yooil Bae, Eva Kassens-Noor

6. Conclusions: The Art of Using Mega-Events for Development
Yu-Min Joo, Yooil Bae, Eva Kassens-Noor

Avainsanat: Social Sciences, Human Geography, Asian Culture, Urban Geography / Urbanism (inc. megacities, cities, towns), Sociology of Sport and Leisure, Tourism Management