Fans and Fan Cultures

1. Introduction
Henrik Linden, Sara Linden

2. Fans, Followers and Brand Advocates
Henrik Linden, Sara Linden

3. Fans and (Post)Subcultural Consumerism
Henrik Linden, Sara Linden

4. Text and Representation: The Community and the Individual
Henrik Linden, Sara Linden

5. Celebrity Culture and Modes of Participation Through “New” Media
Henrik Linden, Sara Linden

6. Fans and Tourism
Henrik Linden, Sara Linden

7. Football Fans: Representations, Motivations and Place
Henrik Linden, Sara Linden

8. Popular Culture Fandom: Broadening the Picture
Henrik Linden, Sara Linden

9. Social Media: Millennials, Brand Fans and the Branding of Fans
Henrik Linden, Sara Linden

10. Conclusion
Henrik Linden, Sara Linden

Avainsanat: Business and Management, Tourism Management, Marketing, Sociology of Culture