Kerns, Chris
Trendology
Table of contents
1. Introduction
Chris Kerns
2. Relevance Is Trending Up
Chris Kerns
3. Understanding Brands on Twitter
Chris Kerns
4. RTM Perform ance for Big, Known Events
Chris Kerns
5. RTM Performance for Unknown Events and Daily Trends
Chris Kerns
6. Laying a Data-Driven Foundation for Real-Time
Chris Kerns
7. Aiming for Real-Time Success
Chris Kerns
8. The Data-Driven RTM Process
Chris Kerns
9. The Future of RTM
Chris Kerns
10. Conclusion
Chris Kerns
Avainsanat: Business and Management, Innovation/Technology Management, Business Mathematics, Marketing, e-Business/e-Commerce, Economics, general, Business Strategy/Leadership
- Tekijä(t)
- Kerns, Chris
- Julkaisija
- Springer
- Julkaisuvuosi
- 2014
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 249 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137479563
- Painetun ISBN
- 978-1-349-50243-1
