Coping with Retail Giants

1. Introduction
A. Coskun Samli

2. Preopening Preparations
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3. Retail Marketing Strategy Development
A. Coskun Samli

4. Fitting into Multilayered Retail Competition
A. Coskun Samli

5. Major Trends in the Retailing Sector Which Independents Must Know
A. Coskun Samli

6. The Retail Evolution
A. Coskun Samli

7. Capitalizing on Market Potentials
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8. Consumer Behavior and Retail Strategy
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9. Strategy Alternatives
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10. Developing, Measuring, and Managing Store Image
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11. People Are Our Strength
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12. We Must Communicate with Our Market
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13. Developing a Merchandise Mix
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14. Pricing Strategies
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15. Being Connected to a Supply Chain
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16. Store Performance Evaluation
A. Coskun Samli

Avainsanat: Business and Management, Organization, Small Business, Market Research/Competitive Intelligence, Entrepreneurship, Business Strategy/Leadership, Trade