Redesigning Manufacturing

1. Introduction
Michael Beverland, Beverley Nielsen, Vicky Pryce

2. Why Manufacturing Needs an Image Makeover
Michael Beverland, Beverley Nielsen, Vicky Pryce

3. The Future of Manufacturing Debate
Michael Beverland, Beverley Nielsen, Vicky Pryce

4. How UK Manufacturers Create Value
Michael Beverland, Beverley Nielsen, Vicky Pryce

5. Branded Businesses
Michael Beverland, Beverley Nielsen, Vicky Pryce

6. Innovation Pathways
Michael Beverland, Beverley Nielsen, Vicky Pryce

7. Manufacturing’s Business Model
Michael Beverland, Beverley Nielsen, Vicky Pryce

8. Ecosystems: Supporting Manufacturing Success
Michael Beverland, Beverley Nielsen, Vicky Pryce

9. Conclusion and Implications
Michael Beverland, Beverley Nielsen, Vicky Pryce

Avainsanat: Business and Management, International Business, Marketing, Business Strategy/Leadership, Industrial and Production Engineering, Development Economics, Industries