Harnessing Place Branding through Cultural Entrepreneurship

1. Introduction
Frank M. Go, Arja Lemmetyinen, Ulla Hakala

Part I. Place Branding: Multidisciplinary Principles

2. Place Branding and Culture: ‘The Reciprocal Relationship between Culture and Place Branding’
Marinda Scaramanga

3. Cultural Entrepreneurs as Foundations of Place Brands
Alice Loy

4. Managing the Unmanageable: Stakeholder Involvement in Creating and Managing Places and Their Brands
Edward Kasabov

5. The Role of Culture in Regional Development Work — Changes and Tensions
Karl Ilmonen

Part II. Individual Place Case Studies

6. Case A: Place Branding from the Bottom-up: Strengthening Cultural Identity through Small-Scaled Connectivity with Cultural Entrepreneurship
Philip Speranza

7. Case B: Culture-led Urban Regeneration and Brand Building in Alpine Italian Cities
Maria Lucia, Mariangela Franch

8. Case C: Place Branding and Cultural Entrepreneurship: “Edinburgh — Scotland’s Inspiring Capital and World Festival City”
Kenneth Mcmillan Wardrop

9. Case D: The Power of Soft Infrastructure in Influencing Regional Entrepreneurship and Innovativeness
Cecilia Pasquinelli, Nicola Bellini

10. Case E: Cultural Diplomacy and Entrepreneurship as a Means for Image Restoration: The Case of Israel
Eli Avraham

11. Case F: The City of Ostrava — From Industrial Image to Industrial Image 2.0
Jan Suchacek, Pavel Herot

Part III. Particular Place Brand Themes

12. Coordinating Cooperative Cultural Networks: The Case of Culture Finland
Arja Lemmetyinen

13. Tracing for One Voice — The 5Cs of Communication in Place Branding
Ulla Hakala

14. E-governance-based Smart Place Branding: Challenges and Implications for Local Identity and Cultural Entrepreneurship
Frank M. Go, Maria Lucia, Mariapina Trunfio, Angelo Presenza

15. Making Space for Cultural Entrepreneurship
Stephen Little

16. Epilogue
Frank M. Go, Arja Lemmetyinen, Ulla Hakala

Avainsanat: Business and Management, Small Business, Marketing, International Business, Entrepreneurship, Economics, general, Business Strategy/Leadership