Indian Writing in English and the Global Literary Market

1. Introduction: The Reception of Indian Writing in English (IWE) in the Global Literary Market
Om Prakash Dwivedi, Lisa Lau

Part I. Marketing Theory of IWE

2. Writing India Right: Indian Writing and the Global Market
Vrinda Nabar

3. Indian Writing in English as Celebrity
Pramod K. Nayar

4. How Does It Feel to Be the Solution? Indians and Indian Diaspora Fiction: Their Role in the Marketplace and the University
Dorothy M. Figueira

5. Commodifying Culture: Language and Exoticism in IWE
Nivedita Majumdar

6. Indian Writing in the West: Imperialism, Exoticism and Visibility
V. G. Julie Rajan

Part II. Indian Women Writers

7. Of Saris and Spices: Marketing Paratexts of Indian Women’s Fiction
Belén Martín-Lucas

8. Kiran Desai’s The Inheritance of Loss and the Troubled Symbolic Production of a Man Booker Prize Winner
Daniel Allington

Part III. Indian Men Writers

9. Global Goondas? Money, Crime and Social Anxieties in Aravind Adiga’s Writings
Robbie B. H. Goh

10. In the Right Place at the Right Time: A Tale of Two Brothers, Rohinton and Cyrus Mistry
Rochelle Almeida

11. ‘(Not) readily available’: Kiran Nagarkar in the Global Market
Dirk Wiemann

Avainsanat: Literature, Literary Theory, Cultural Theory, Twentieth-Century Literature, Asian Literature, Postcolonial/World Literature, Fiction