Big Social Mobile

1. Introduction
David F. Giannetto

Part I. Seeing and Thinking Big Picture

2. The Integrated Enterprise
David F. Giannetto

3. Bottom Line, Mission-Critical Benefits
David F. Giannetto

4. Obstacles to Integration
David F. Giannetto

5. Understanding the New Social Consumer
David F. Giannetto

Part II. Creating a Big Social Mobile Enterprise

6. Understanding Digital Relationships
David F. Giannetto

7. Defining Customer and Consumer Interactions
David F. Giannetto

8. Identifying Ideal Digital Behaviors
David F. Giannetto

9. Analyzing Profitable Patterns and Segments
David F. Giannetto

10. Aligning Digital Initiatives with the Enterprise
David F. Giannetto

Part III. Capitalizing on the Connection

11. Capitalizing on the Mobile Movement
David F. Giannetto

12. Demystifying Big Data
David F. Giannetto

13. Technology Trends, Business Implications
David F. Giannetto

Avainsanat: Business and Management, Marketing, Market Research/Competitive Intelligence, Economics, general