Boire, Richard
Data Mining for Managers
1. Introduction
Richard Boire
2. Growth of Data Mining—An Historical Perspective
Richard Boire
3. Data Mining in the New Economy
Richard Boire
4. Using Data Mining for CRM Evaluation
Richard Boire
5. The Data Mining Process: Problem Identification
Richard Boire
6. The Data Mining Process: Creation of the Analytical File
Richard Boire
7. Data Mining Process: Creation of the Analytical File with External Data Sources
Richard Boire
8. Data Storage and Security
Richard Boire
9. Privacy Concerns Regarding the Use of Data
Richard Boire
10. Types and Quality of Data
Richard Boire
11. Segmentation
Richard Boire
12. Applying Data Mining Techniques
Richard Boire
13. Gains Charts
Richard Boire
14. Using RFM as One Targeting Option
Richard Boire
15. The Use of Multivariate Analysis Techniques
Richard Boire
16. Tracking and Measuring
Richard Boire
17. Implementation and Tracking
Richard Boire
18. Value-Based Segmentation and the Use of CHAID
Richard Boire
19. Black Box Analytics
Richard Boire
20. Digital Analytics: A Data Miner’s Perspective
Richard Boire
21. Organizational Considerations: People and Software
Richard Boire
22. Social Media Analytics
Richard Boire
23. Credit Cards and Risk
Richard Boire
24. Data Mining in Retail
Richard Boire
25. Business-to-Business Example
Richard Boire
26. Financial Institution Case Study
Richard Boire
27. Using Marketing Analytics in the Travel/Entertainment Industry
Richard Boire
28. Data Mining for Customer Loyalty: A Perspective
Richard Boire
29. Text Mining: The New Data Mining Frontier
Richard Boire
30. Analytics and Data Mining for Insurance Claim Risk
Richard Boire
31. Future Thoughts: The Big Data Discussion and the Key Roles in Analytics
Richard Boire
Avainsanat: Business and Management, Marketing, Market Research/Competitive Intelligence, Data Mining and Knowledge Discovery, Economics, general
- Tekijä(t)
- Boire, Richard
- Julkaisija
- Springer
- Julkaisuvuosi
- 2014
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 255 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137406194
- Painetun ISBN
- 978-1-349-48786-8