Bowerman, Gary
The New Chinese Traveler
1. Introduction
Gary Bowerman
2. Building a Brand New Industry: From ADS to the New Tourism Law
Gary Bowerman
3. Going Global: China’s New Travel Class Spreads Its Wings
Gary Bowerman
4. Magnetized by Macao: Creating a Global Tourism Phenomenon
Gary Bowerman
5. The Purchasing Prerogative: Hong Kong and Shopping Tourism
Gary Bowerman
6. Sun, Sea, and Shopping: China Goes to the Beach
Gary Bowerman
7. Lights, Camera, Action: Chinese Tourism on TV and Film
Gary Bowerman
8. All Around the World: Tourism Marketers Target China
Gary Bowerman
9. A Place to Stay: Checking-in with Chinese Travelers
Gary Bowerman
10. Taking Flight: China’s Aviation Revolution
Gary Bowerman
11. The Media Game: Publishing for the Modern Traveler
Gary Bowerman
12. Smart Travel, Chinese Style: Trip Planning and New Technology
Gary Bowerman
13. Keeping It Local: Fast Trains, Ski Slopes and the New Macao
Gary Bowerman
14. The Resort Revolution: Chinese Weekenders in Search of Style
Gary Bowerman
15. Economics in Action: Business Travelers Explore New Frontiers
Gary Bowerman
Avainsanat: Cultural and Media Studies, Asian Culture, Business and Management, general, Business Strategy/Leadership, Tourism Management, Trade, Economics, general
- Tekijä(t)
- Bowerman, Gary
- Julkaisija
- Springer
- Julkaisuvuosi
- 2014
- Kieli
- en
- Painos
- 1
- Sarja
- Palgrave Pocket Consultants
- Sivumäärä
- 237 sivua
- Kategoria
- Taide, taidehistoria
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137397331
- Painetun ISBN
- 978-1-137-39728-7