Paganoni, Maria Cristina
City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality
Table of contents
1. Introduction — City Branding and New Media: Linguistic, Discursive and Semiotic Aspects
Maria Cristina Paganoni
2. City Websites as a Multimodal Genre
Maria Cristina Paganoni
3. E-Governance on the Web: Linguistic and Discursive Strategies
Maria Cristina Paganoni
4. Branding Heritage, Digital Genres, Transmedia Storytelling
Maria Cristina Paganoni
5. Expos and the Rhetoric of Sustainability
Maria Cristina Paganoni
Avainsanat: Cultural and Media Studies, Media and Communication, Sociolinguistics, Linguistics, general, Communication Studies
- Tekijä(t)
- Paganoni, Maria Cristina
- Julkaisija
- Springer
- Julkaisuvuosi
- 2015
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 174 sivua
- Kategoria
- Taide, taidehistoria
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137387967
- Painetun ISBN
- 978-1-349-48190-3
