Aghazadeh, Hashem
Principles of Marketology, Volume 1
Table of contents
1. Introduction
Hashem Aghazadeh
2. Achieving Business Success through Marketology
Hashem Aghazadeh
3. Definition and Evolution of Marketology
Hashem Aghazadeh
4. Sphere of Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions
Hashem Aghazadeh
5. Marketology System: Inputs, Processes, Outputs, and Feedbacks
Hashem Aghazadeh
6. Business, Market, and Competitive Analysis (BMCA) Tools and Techniques
Hashem Aghazadeh
7. Business Environment and Market Analysis (BEMA) Framework
Hashem Aghazadeh
Avainsanat: Business and Management, Business Strategy/Leadership, Knowledge Management, Marketing, International Business, Business Information Systems, Corporate Communication/Public Relations
- Tekijä(t)
- Aghazadeh, Hashem
- Julkaisija
- Springer
- Julkaisuvuosi
- 2016
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 352 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137379320
- Painetun ISBN
- 978-1-349-67788-7
