Pfefferman, Richard
Strategic Reinvention in Popular Culture
1. Introduction: The Encore Impulse
Richard Pfefferman
Part I. Encore Worthiness: Identifying the Cherished Essence of the Original
2. The Elusive Original
Richard Pfefferman
3. Unlocking the Encore Potential
Richard Pfefferman
Part II. Encore Vitality: Factoring in the New Place and Time
4. Cultural Fit
Richard Pfefferman
5. History May Not Repeat Itself
Richard Pfefferman
Part III. Encore Spirit: Presenting as Authentic
6. Something’s Not Right
Richard Pfefferman
Part IV. Encore Punch: Conveying Relevant Meaning
7. Fulfilling the Encore Promise
Richard Pfefferman
8. All in the Family
Richard Pfefferman
Part V. Encore Endurance: Tapping into Universal Themes and Classic Schemes
9. Archetypal Appeal
Richard Pfefferman
10. The Shell Game
Richard Pfefferman
11. Conclusion: The Art of Strategic Reinvention
Richard Pfefferman
Avainsanat: Cultural and Media Studies, Film History, Film and Television Studies, Regional and Cultural Studies, Cultural Studies, Social Sciences, general, Media Studies
- Tekijä(t)
- Pfefferman, Richard
- Julkaisija
- Springer
- Julkaisuvuosi
- 2013
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 257 sivua
- Kategoria
- Taide, taidehistoria
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137373199
- Painetun ISBN
- 978-1-349-47650-3