Clayton, Mike
The Influence Agenda
1. Why You Need
Mike Clayton
2. The Origin of Stakeholders
Mike Clayton
3. The Process is Trivial: The Implementation is Not
Mike Clayton
4. Who are Your Stakeholders?
Mike Clayton
5. More than Just Power: Analysing Your Stakeholders
Mike Clayton
6. What are You Doing? Crafting Your Message
Mike Clayton
7. Gentle Persuasion: Soft Power
Mike Clayton
8. Hidden Power: Behavioural Economics
Mike Clayton
9. A Dozen Reasons Why You’re Wrong: Handling Resistance
Mike Clayton
10. Your Influence Agenda: Campaign Planning
Mike Clayton
11. Making it Work: Campaign Management
Mike Clayton
12. A Call to Action
Mike Clayton
Avainsanat: Business and Management, Operations Management, Business Strategy/Leadership, Corporate Communication/Public Relations, Management, Coaching
- Tekijä(t)
- Clayton, Mike
- Julkaisija
- Springer
- Julkaisuvuosi
- 2014
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 272 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137355850
- Painetun ISBN
- 978-1-349-47029-7