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Baggio, Rodolfo

Tourism Management, Marketing, and Development

Baggio, Rodolfo - Tourism Management, Marketing, and Development, e-kirja

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Table of contents

1. Introduction
Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi

Part I. ICT and Tourism

2. Tourism Branding, Identity, Reputation Co-creation, and Word-of-Mouth in the Age of Social Media
Dimitrios Buhalis, Alessandro Inversini

3. Technological Innovation in e-Tourism: The Role of Interoperability and Standards
Rodolfo Baggio

4. Open Data: Challenges and Opportunities for the Tourism Industry
Christian Longhi, Jean-Bernard Titz, Lucas Viallis

5. The Role of ICT within Tourism Development Processes in Postindustrial Sites: Empirical Evidence from Poland
Justyna Majewska, Szymon Truskolaski

6. e-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry
Christel Douyère, Franck Sosthé

7. Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning
Andres Kuusik, Margus Tiru

Part II. Tourism Systems and Networks

8. Network Structure and Performance in the Tourism Industry
Wojciech Czakon

9. Cooperative and Coopetitive Practices: Cases from the Tourism Industry
Mika Kylänen, Marcello M. Mariani

10. Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region
Katarzyna Czernek, Paweł Piotrowski

11. Accessibility of Cities and Regions in Supranational Branding: The Case of Rail Baltic
Malla Paajanen

12. Success Factors for Collaborative Destination Marketing
Giulio Pattanaro

13. Experiential Marketing and Destination Management: Do Formal Network Strategies Really Matter?
Francesco M. Barbini, Manuela Presutti, Lucrezia Zambelli

14. Conclusion
Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi

Avainsanat: Business and Management, Marketing, Tourism Management, Business Strategy/Leadership, Management, Corporate Communication/Public Relations, Development Economics

Toimittaja
 
 
 
Julkaisija
Springer
Julkaisuvuosi
2014
Kieli
en
Painos
1
Sivumäärä
273 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (PDF)
9781137354358
Painetun ISBN
978-1-349-47471-4

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