Kitchen, Philip J.
The Dominant Influence of Marketing in the 21st Century
Table of contents
1. Introduction
Philip J. Kitchen
2. The Recasting, Questionability and Applicability of Hobbes’
Philip J. Kitchen
3. Who Is Like unto the Beast? Tall Tales of Fail Whales
Stephen Brown
4. Seven Simple Rules to Better Customer Service
Charles R. Taylor
5. Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World
Fred K. Beard
6. Cloud as a New IMC Tool: How to Make Our Marketing More Ubiquitous
Shintaro Okazaki
7. The Age of Organisationalism
Philip J. Kitchen
Avainsanat: Business and Management, Marketing, Organization, Customer Relationship Management, Corporate Communication/Public Relations, Behavioral/Experimental Economics
- Toimittaja
- Kitchen, Philip J.
- Julkaisija
- Springer
- Julkaisuvuosi
- 2013
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 152 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137322630
- Painetun ISBN
- 978-1-349-33400-1
