Beyond the Low-Cost Business

1. Introduction
Josep Francesc Valls Giménez

2. The Birth of the Low-Cost Phenomenon
Josep Francesc Valls Giménez

3. Reinventing Your Business Model (RYBM)
Josep Francesc Valls Giménez

4. Brand Marketing at a Time of Heightened Price Sensitivity
Josep Francesc Valls Giménez

5. Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia
Josep Francesc Valls Giménez

6. Epilogue: Expansion, Innovation, Price Sensitivity and Wealth
Josep Francesc Valls Giménez

Avainsanat: Business and Management, Business Strategy/Leadership, International Business, Tourism Management, International Economics, Economics, general, Services