The Social Media Manifesto

1. Introduction
Jed Hallam

2. The Death of “Brand”
Jed Hallam

3. Embracing Convergence
Jed Hallam

4. Embracing Complexity
Jed Hallam

5. The Role of Data
Jed Hallam

6. An Introduction to Social Business
Jed Hallam

7. Leadership
Jed Hallam

8. Marketing and Advertising
Jed Hallam

9. Public Relations
Jed Hallam

10. Sales
Jed Hallam

11. Research and Development
Jed Hallam

12. Human Resources
Jed Hallam

13. Customer Service
Jed Hallam

14. Leadership (Redux)
Jed Hallam

15. Conclusion
Jed Hallam

Avainsanat: Business and Management, Marketing, Business Strategy/Leadership, International Business, Innovation/Technology Management, Corporate Communication/Public Relations, e-Business/e-Commerce