Sicard, Marie-Claude
Luxury, Lies and Marketing
Table of contents
1. Doing Away with Some Received Ideas
Marie-Claude Sicard
2. International Luxury: The Clash of Cultures
Marie-Claude Sicard
3. How Luxury Brands Work
Marie-Claude Sicard
4. Conclusion
Marie-Claude Sicard
Avainsanat: Business and Management, Marketing, Business Strategy/Leadership, International Business, Behavioral/Experimental Economics
- Tekijä(t)
- Sicard, Marie-Claude
- Julkaisija
- Springer
- Julkaisuvuosi
- 2013
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 213 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137264695
- Painetun ISBN
- 978-1-349-44307-9
