Atwal, Glyn
The Luxury Market in India
1. Introduction
Glyn Atwal, Soumya Jain
Part I. Understanding Luxury in India
2. Renewing India’s Relationship with Luxury
Dheeraj Sinha
3. India’s Historical Luxury Fables
Soumya Jain
Part II. Unravelling the Indian Consumer
4. The Changing Luxury Landscape
Sophie Maxwell
5. Real Lives, Real Luxury
Prashant Saxena
6. Contemporary Lustre
Melanie Puddick, Priya Menon
7. New Consumer, New Luxury
Thomas Recchione, Akash Misra
Part III. Taking the Business Step
8. Crossing the Indian Threshold
Rahul Kapoor
9. Luxury Retailing in India
Sudeep Chhabra
Part IV. Wooing India
10. Delivering a Luxury Brand Experience
Lulu Raghavan
11. Fitting in India
Glyn Atwal, Shaziya Khan
Part V. The Message and the Medium
12. The Communication Dilemma
Glyn Atwal, Shaziya Khan, Douglas Bryson
13. Creating the Hype
Kinjal Medh
14. Bollywood and Luxury
Roasie Virq Ahluwalia
Part VI. India’s Own Luxury
15. Luxury Living
Himadri Roy Chaudhuri
16. The Rise of Indian Luxury Brands
Ashok Som, Sushanta Das
17. Recognizing the Future
Glyn Atwal, Soumya Jain
Avainsanat: Business and Management, International Business, Marketing, Business Strategy/Leadership, Asian Culture, Economics, general, International Economics
- Toimittaja
- Atwal, Glyn
- Jain, Soumya
- Julkaisija
- Springer
- Julkaisuvuosi
- 2012
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 228 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137264169
- Painetun ISBN
- 978-1-349-34053-8