Cultures of Commerce

1. Introduction
Elspeth H. Brown, Catherine Gudis, Marina Moskowitz

Part I. Designing Markets

2. Broadcasting Seeds on the American Landscape
Marina Moskowitz

3. The Importance of Being True Blue: The Du Pont Company and the Color Revolution
Regina Lee Blaszczyk

4. The Popular Front and the Corporate Appropriation of Modernism
Shannan Clark

5. Rationalizing Consumption: Lejaren à Hiller and the Origins of American Advertising Photography, 1913–1924
Elspeth H. Brown

6. Art and Commerce: The Challenge of Modernist Advertising Photography
Patricia Johnston

Part II. Business and the Politics of Difference, 1900–1930

7. “New York is Not America”: Immigrants and Tourists in Post-World War I New York
Angela M. Blake

8. “The First Thing Every Negro Girl Does”: Black Beauty Culture, Racial Politics, and the Construction of Modern Black Womanhood, 1905–1925
Tiffany M. Gill

9. The Sentimental Work of Play: Manhood and the American Toy Industry, 1900–1930
Woody Register

Part III. Commerce and the Built Environment, 1900–1940

10. The Metropolitan Life Tower: Architecture and Ideology in the Life Insurance Enterprise
Roberta Moudry

11. Architectures of Seduction: Intimate Apparel Trade Shows and Retail Department Design, 1920–1940
Jill Fields

12. The Architecture of Mobility: Outdoor Advertising and the Birth of the Strip
Catherine Gudis

Part IV. Representation and Organizational Culture in Post-World War II United States

13. Postwar Sign, Symbol, and Symptom: “The Man in the Gray Flannel Suit”
Anna Creadick

14. “Girls in Gray Flannel Suits”: White Career Women in Postwar American Culture
Clark Davis

15. Ayn Rand and the Politics of Property
Andrew Hoberek

16. Advertisements for Ourselves: Being and Time in a Promotional Economy
Jean-Christophe Agnew

Avainsanat: History, History of the Americas, Economic History, US History, Business and Management, general