Gruenbaum, Ronan
Making Social Technologies Work
Part 1. What is it?
1. What are Social Technologies?
Ronan Gruenbaum
2. Crowdsourcing
Ronan Gruenbaum
3. Crowdfunding
Ronan Gruenbaum
4. Blogging
Ronan Gruenbaum
5. Microblogging
Ronan Gruenbaum
6. Folksonomies/Tagging
Ronan Gruenbaum
7. Wikis
Ronan Gruenbaum
8. Podcasts
Ronan Gruenbaum
9. Social Networks
Ronan Gruenbaum
10. Widgets/Apps
Ronan Gruenbaum
11. Internet of Things
Ronan Gruenbaum
12. Location, Location, Location
Ronan Gruenbaum
13. Mashups
Ronan Gruenbaum
14. Virtual Worlds
Ronan Gruenbaum
15. Gamification
Ronan Gruenbaum
Part 2. Why it Matters
16. Spreading the Word
Ronan Gruenbaum
17. Deaf to the Word
Ronan Gruenbaum
18. Some are More Equal than Others
Ronan Gruenbaum
19. Deciding to Do Something
Ronan Gruenbaum
20. What’s Marketing Got to Do with it?
Ronan Gruenbaum
21. Critical Mass
Ronan Gruenbaum
22. Innovations in Organizations
Ronan Gruenbaum
23. All Change Please
Ronan Gruenbaum
24. Management Choices
Ronan Gruenbaum
25. Separating Fact from Fiction
Ronan Gruenbaum
26. Findings from the Research
Ronan Gruenbaum
27. Obstacles and Excuses
Ronan Gruenbaum
Part 3. How to Do it
28. A Framework for Engagement
Ronan Gruenbaum
29. Strategize
Ronan Gruenbaum
30. Incentivize
Ronan Gruenbaum
31. Trust
Ronan Gruenbaum
32. Champion
Ronan Gruenbaum
33. Engage
Ronan Gruenbaum
34. Review
Ronan Gruenbaum
Part 4. The Future’s Bright…
35. The Future of Technology
Ronan Gruenbaum
Avainsanat: Business and Management, Business Strategy/Leadership, Marketing, International Business, Corporate Communication/Public Relations, e-Business/e-Commerce, Office Management
- Tekijä(t)
- Gruenbaum, Ronan
- Julkaisija
- Springer
- Julkaisuvuosi
- 2015
- Kieli
- en
- Painos
- 1
- Sarja
- Palgrave Pocket Consultants
- Sivumäärä
- 312 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137024824
- Painetun ISBN
- 978-1-137-02481-7