Multinationals in Latin America

1. Introduction
Leonardo Liberman, Sergio Garcilazo, Eva Stal

2. Martifer: Analyzing the Business Opportunity to Internationalize in an Emerging Economy
Mário H. Ogasavara, Artur G. Oliveira, Welynadia R. Pereira

3. Beauty Competition in Central America: Zermat vs Avon
John Daniels, Joseph Ganitsky

4. TOTVS Franchises in Latin America: Innovation and Internationalization
Eva Stal, Victor Almeida

5. Natura and the Development of a Sustainable Supply Chain in the Amazon Region
Dirk Michael Boehe, Leandro Simões Pongeluppe, Sérgio Giovanetti Lazzarini

6. Resolving Disputes in Different Cultures — the Diplomatic Way
Diana Bank, Raymond Saner

7. A Chef’s Dream
Oswaldo Morales Tristán, Jaime Serida-Nishimura

8. World-Class Medical Tourism in Colombia
Cristina Robledo-Ardila

9. Soy-Based Beverages in Latin America
Alfredo Behrens

10. Martifer: Analyzing the Business Opportunity to Internationalize in an Emerging Economy
Mário H. Ogasavara, Artur G. Oliveira, Welynadia R. Pereira

11. Beauty Competition in Central America: Zermat vs. Avon
John Daniels, Joseph Ganitsky

12. TOTVS Franchises in Latin America: Innovation and Internationalization
Eva Stal, Victor Almeida

13. Natura and the Development of a Sustainable Supply Chain in the Amazon Region
Dirk Michael Boehe, Leandro Simões Pongeluppe, Sérgio Giovanetti Lazzarini

14. Resolving Disputes in Different Cultures — the Diplomatic Way
Diana Bank, Raymond Saner

15. A Chef’s Dream
Oswaldo Morales Tristán, Jaime Serida-Nishimura

16. World-Class Medical Tourism in Colombia
Cristina Robledo-Ardila

17. Soy-Based Beverages in Latin America
Alfredo Behrens

Avainsanat: Business and Management, Business Strategy/Leadership, International Business, Innovation/Technology Management, Management, International Economics, Organization