Sicard, Marie-Claude
Brand Revolution
Table of contents
1. Introduction
Marie-Claude Sicard
Part I. Brand Identity: A Short History
2. A Paradoxical Success Story
Marie-Claude Sicard
3. What’s the State of Affairs Today?
Marie-Claude Sicard
4. Redefining Brand Identity
Marie-Claude Sicard
Part II. An Analytical Method
5. The Fingerprint Method Concept
Marie-Claude Sicard
6. The Fingerprint Method: The Seven Poles
Marie-Claude Sicard
7. Conclusion
Marie-Claude Sicard
Avainsanat: Business and Management, Marketing, Business Strategy/Leadership, Corporate Communication/Public Relations, Trade, Sales/Distribution
- Tekijä(t)
- Sicard, Marie-Claude
- Julkaisija
- Springer
- Julkaisuvuosi
- 2013
- Kieli
- en
- Painos
- 1
- Sivumäärä
- 171 sivua
- Kategoria
- Talous
- Tiedostomuoto
- E-kirja
- eISBN (PDF)
- 9781137019493
- Painetun ISBN
- 978-1-349-43731-3
