Decoding Modern Consumer Societies

1. Taking Stock and Forging Ahead: The Past and Future of Consumption History
Hartmut Berghoff, Uwe Spiekermann

Part I. Consumption History Today

2. Consumption History in Europe: An Overview of Recent Trends
Heinz-Gerhard Haupt

3. Research on the History of Consumption in the United States: An Overview
Gary Cross

4. The Hidden Consumer: Consumption in the Economic History of Japan
Penelope Francks

5. Consumption, Identities, and Agency in Africa: An Overview
Hans Peter Hahn

Part II. Consumption and Historical Disciplines

6. The Business of Consumer Culture History: Systems, Interactions, and Modernization
Pamela Walker Laird

7. Affluence and Sustainability: Environmental History and the History of Consumption
Frank Uekoetter

8. Consumption Politics and Politicized Consumption: Monarchy, Republic, and Dictatorship in Germany, 1900–1939
Hartmut Berghoff

9. Consumption and Space: Inner-City Pedestrian Malls and the Consequences of Changing Consumer Geographies
Jan Logemann

10. Continental Europeans Respond to American Consumer Culture: Jürgen Habermas, Roland Barthes, and Umberto Eco
Daniel Horowitz

Part III. Case Studies

11. “God’s Own Consumers”: Billy Graham, Mass Evangelism, and Consumption in the United States during the 1950s
Uta Andrea Balbier

12. A Historical Herbal: Household Medicine and Herbal Commerce in a Developing Consumer Society
Susan Strasser

13. Science, Fruits, and Vegetables: A Case Study on the Interaction of Knowledge and Consumption in Nineteenth- and Twentieth-Century Germany
Uwe Spiekermann

14. An Ambivalent Embrace: Businessmen, Mass Consumption, and Visions of America in the Third Reich
S. Jonathan Wiesen

Avainsanat: History, World History, Global and Transnational History, Organizational Studies, Economic Sociology, Social History, US History, Modern History, Cultural History