Design Thinking For Dummies

Innovate yourbusiness by incorporating design thinking

Organizations that can innovate have an advantage over competitors who stick to oldprocesses, models, and products.Design ThinkingForDummieswalks would-beintrapreneursthrough the steps ofincorporating designthinking principles into their organizations.Written by a recognized expert in the field of design thinking, the bookguidesreaders through thesteps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions,and making innovation an ongoing process.

The book coversthe crucial and central topics in design thinking, including:

• Adopting a design thinking mindset
• Building creative environments
• Facilitating design thinking workshops
• Working through the design thinking cycle
• Implementing your solutions
• Andmanymore

Design ThinkingForDummiesisa great starting placefor people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firmshave usedto grow and succeed.

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