Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.
From the initial planning stages through execution, you'll have expert guidance to help you:
- Understand the context that led to the start of the Customer Success movement
- Build a Customer Success strategy proven by the most competitive companies in the world
- Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks
Avainsanat: Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue; Dan Steinman; Nick Mehta; Lincoln Murphy; Gainsight; customer loyalty; customer relationships; customer engagement; customer evangelism; increasing sales; Customer Success movement; Customer Success strategy; Customer Success techniques; Customer Success leadership; Customer Success guide; Customer Success handbook; marketing movements; marketing trends; customer management strategies; improving customer relations; B2B movements; Customer Success manager; customer advocacy; churn; retention; renewals; Subscription Economy; recurring revenue; Software-as-a-Service; SaaS