Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important.
Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer.
- Discover the technology and processes that allow marketers to remain relevant
- Craft a personal, relevant, and accessible customer journey that engages the connected customer
- Keep in touch throughout the customer's life cycle, both online and offline
- Link digital goals and metrics to business objectives for a more relevant strategy
Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.
Avainsanat: Connect: How to Use Data and Digital Marketing to Create Lifetime Customers; Lars Birkholm Petersen; Ron Person; Christopher Nash; Sitecore; customer experience; customer experience management; customer experience platform; cx strategies; customer experience strategies; connected marketing; new consumer; connected customer; customer engagement; marketing approaches; marketing strategy; marketing techniques; marketing tools; customer retention; marketing reach; marketing innovation; marketing revolution; new consumer marketplace; new marketing; marketing paradigm shift; online marketing; digital marketing; traditional marketing; marketing message; marketing design; new marketing technology; smart marketing; personalization; marketing automation; analytics; big data; multi-channel; omni channel; multi-channel marketing; omni channel marketing