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Rabhan, Benji

Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

Rabhan, Benji - Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization, e-kirja

13,20€

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ISBN: 9781118759707
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Tulostus72 sivua ja lisä sivu kertyy joka 11. tunti, ylärajana 72 sivua
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A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). The Customer-Centric Web introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.

  • Teaches proven strategies for increasing conversions across your entire business
  • Details various split testing and data gathering methods and when to use each one
  • Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction

With guidance from The Customer-Centric Web, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Avainsanat: Marketing & Sales, ecommerce web design, ecommerce website, ecommerce design, internet marketing and ecommerce, conversion marketing, what is ecommerce, internet marketing, ecommerce business, ecommerce seo, ecommerce website design, ecommerce optimization, ecommerce, e-commerce marketing, ecommerce marketing, web optimization, website conversion, conversion rate website, ecommerce conversion, optimization, ecommerce conversion rate, website promotion, website marketing, marketing conversion rates, landing page optimization, website optimizer, increase landing page conversion rate, conversion optimization consultant, conversion optimization, how to increase conversion rates, website optimization, search engine optimization, improve conversion rates, conversion rate optimization, web conversion rates, improve conversion rate, increase your conversion rate, how to improve conversion rate, landing page, conversion rate, optimize conversion rates, increase conversion rates, increase conversion rate, what is conversion rate optimization, web conversion, conversion rate, conversion rate optimization consultant, split testing tools, web conversion rate, increase website conversion rate, improving conversion rates, conversion optimization, conversion rate optimization tips, conversion rate optimization services, website conversion rate, conversion rate experts, boost conversions, how to optimize conversion rates, conversion rate optimization, customer-centric marketing, benji rabhan, core conversion, morris core, morriscore, conversion core

Tekijä(t)
Julkaisija
John Wiley and Sons, Inc.
Julkaisuvuosi
2013
Kieli
en
Painos
1
Sivumäärä
240 sivua
Kategoria
Talous
Tiedostomuoto
E-kirja
eISBN (ePUB)
9781118759707
Painetun ISBN
9781118759677

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