Business Storytelling For Dummies

Professionalsof all types—marketing managers, sales reps, senior leaders, supervisors, creatives, account executives—have towrite.Whether you’re writing an internal emailor a social media post, a video script ora blog post, being able to tell a good story can help ensure your content resonates withyourintended audience.

Storytelling is an art, but there’s a method behindit that anyone canlearn.Full ofpractical advice and real-world case studies,Business StorytellingForDummiesis a friendly, no-nonsense guidethat will help youtell more engaging stories in your business presentations,internal communications,marketing collateral, and sales assets.

Connectingwith customersthrough storytellingcan help you buildtrust with your audience, strengthenyour brand,and increase sales.Look toBusiness StorytellingForDummiesto

• Learnthe elements of storytelling andhow touse themeffectively

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