Grow the Core: How to Focus on your Core Business for Brand Success

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.

These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all  top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym.

The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.

Avainsanat: Marketing Management, innovation, business innovation, competitive innovation, corporate innovation, strategic innovation, innovation strategies, culture of innovation, organizational change, leading organizational change, core business, grow your core business, build your core business, brand growth, brand growth strategies, grow your brand, expand your market, market expansion strategies, growth, strategic growth, business growth, grow your business, corporate growth, grow the core